Google establishes Pakistan circular economy startup accelerator.

Organizations that apply technology to address circularity issues will be singled out for funding through the project.

Google announces the commencement of its accelerator programme for startups and non-governmental organizations-----Google

Karachi: US internet giant Google is launching a circular economy startup accelerator to help entrepreneurs and non-profits in Pakistan, Asia-Pacific, and North America.

Organizations that employ technology to address issues related to circularity (such as reuse, refill, recycling, composting, fashion, food, safe and circular materials, and the built environment) will be selected to participate in the Google for Startups Accelerator: Circular Economy programme.

With the Asia-Pacific area being the most at risk from climate change, it is an ideal place to develop innovative circular economy solutions.

Only ten rivers, eight in Asia and the Pacific, account for 90% of all river-borne plastic in the ocean. It is projected that Asia will be responsible for 40% of world consumption by 2040.

The world's resource needs are expected to be 1.75 times as great in 2022 as the planet's ecosystems can renew. Every year, we generate about 2 billion tonnes of solid garbage, and almost all of the resources we harvest and utilize are discarded.

The initiative's overarching goal is to assist fledgling businesses in reestablishing a healthy connection with material resources and addressing problems associated with circularity.

The accelerator provides ten weeks of online training, with Google engineers and other professionals providing technical support and mentoring via a combination of one-on-one and group sessions.

Each participant will also be given access to an in-house success manager who can provide company-specific assistance.

Starting in February 2023, this programme will accept applications from October 4 through November 14.